NewsWatch TV is a thirty-minute program that began in 1990. The show can be seen on the AMC and Ion television networks. In 2011, the show added a tech segment and that helped broaden the audience. NewsWatch TV has become in recent years the go-to program for the latest in technology news and products for consumers.
NewsWatch TV has a very strong social media presence as well. Applications like Facebook and Twitter have made having the show on the go much easier for fans. The social media influence can also turn a small technology company into a global force to be reckoned with. This is one of the reasons the show is so popular today. One of the companies that have used NewsWatch TV for its campaign is a company called Steelseries.
Steelseries is a technology company that deals with the latest headphones and electronics. Tori Pugliese is the Senior Director of Marketing for the company. She says that the people at NewsWatch TV were very professional, listened to their needs, and created an advertisement that fit the bill for them perfectly. The people of NewsWatch took their time in building the script for the ad so the company can market their products to a broader audience as well as generate more sales. The results were immediate and excellent for the company as Steelseries was able to post the ad on social media and broaden their appeal to future customers. The main goal for Steelseries was to get the message out the way they wanted it. NewsWatch TV also made sure that the ad was very understandable to the audience that it was trying to reach. It was a win-win for everyone.
Using NewsWatch TV as a launching point paid off for Steelseries in a very fruitful and positive manner.
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