The nutraceutical industry has long been one of the prime attractions for the double-edged sword of nearly total freedom from regulation. It has been this characteristic that has allowed it to do great work, but it has also attracted some of the least savory characters in the business world.
Thankfully, some companies are fighting against this perception. Elysium Health, founded by a renowned MIT research scientist Dr. Leonard Guarente, has hired a world-class lineup of respected scientists and academics for its supplement business. The mission of the company is to create supplements that come from the vast and ever-increasing body of knowledge that science has learned regarding the process of cellular well-being.
The company’s first product is known as Basis. It is a supplement that uses two natural ingredients to boost cellular production of a coenzyme called nicotinamide adenine riboside or NAD+. NAD+ is critical to our health as it supports several key cellular functions.
Previous studies have shown that NAD+ declines in levels in our bodies as we age. The result is that people in their 70s likely have much lower levels of NAD+ compared to someone in their 20s.
A clinical study on Basis has shown that it is able to increase levels of NAD+ in our cells. During the trial, the levels of NAD+ increased by an average of 40% in the subjects given the recommended daily dose of Basis over the course of several weeks.
Elysium Health seeks to make Basis an affordable product. You can buy a single white jar of Basis for $60, which contains a 30-day supply of the supplement. You can also sign up for a monthly subscription to Basis, which can bring the cost down to as low as $40 per month.Posted by hiphopShawn on .