Podcast borne advertisement is a novel idea in the world of advertising and promotion. There was no scale in place to gauge the effectiveness of the podcast advertisement, which kept the novel idea vague and uncertain.
To put to the test the efficacy of promotion of brands regarding the listeners of Podcast and to ascertain its impact, recently a research study was conducted by PodcastOne with the collaboration of Edison Research.
The results of this research study have shown very productive indicators of increasing efficacy of the advertisement through podcasts. The study has also found that there has been a huge difference between the pre and post campaign results regarding customers’ awareness and the popularity of the brands included in the study.
Some of the key findings of the comprehensive research studies can be summarized as following:
There has been a dramatic increase in podcast listeners’ knowledge of certain brands. As compared to a meager 7% before the advertisement campaign, more than 60% of the listeners were able to name the brands advertised during the campaign. Learn more about Norman Pattiz: http://normanpattiz.com/
The campaign, as shown by the figures, increased the percentage of the audience getting a positive impact from podcast advertisement campaigns.
In addition, the study has shown that the campaign has a vivid effect on the customers’ awareness of different products in comparison to pre and post advertisement campaigns. The impact was such that 47% increase was seen in financial services products, 37% increase in automobile items, and 24% increase in lawn and garden items.
The podcastOne is an advertiser-supported network of the podcast. It was founded in 2013 by Norman Pattiz. The company is based in California, United States. The network has developed itself as a successful advertiser in a short span of time.
The network has more than 200 podcasts on its website related to famous individuals and other advertisements. Over the last three years, the PodcastOne has evolved into a successful experience with a large base of listeners. The network has had a great deal of impact on its listeners’ behavior regarding their choice of products.
According to PR Newswire, the PodcastOne was founded by Norman Pattiz, the genius entrepreneur who came up with the innovative idea to take advertisement to the next level. He is the executive chairman of the widely known network.
Before establishing PodcastOne, Norman Pattiz had founded a radio network, the Westwood One, in 1974. Norman Pattiz is a successful entrepreneur with a vast experience in radio and now podcast networks and their management. He has also served on the boards of various organizations.Posted by hiphopShawn on .